12
dangerous and that he suffered damage as a result of the defect or danger
posed by the product.”17
Even if a product does not contain design or manufacturing defects, however,
it may nonetheless be defective if the producer fails to provide adequate
warnings about the dangers the product may pose or adequate instructions
on how and to what extent the product may be used safely.18 Accordingly,
the Restatement (Second) of Torts originally published in 1965 extended
strict liability to cases involving failure to warn. The Third Restatement also
agrees that inadequate warnings render a product defective “when the
foreseeable risks of harm posed by the product could have been reduced or
avoided by the provision of reasonable instructions or warnings…and the
omission of the instructions or warnings renders the product not reasonably
safe.”
This is particularly important in cases where a product involves intrinsic
hazards which cannot be avoided even when it is used as intended. The
theory, as Professor Richard Wright explains, is that providing adequate
warnings regarding inherent, irreducible risks enables users to make an
informed choice about whether and to what extent to make use of the
product, and to understand the potential hazards to which that choice may
expose them and others. These “informed choice” warnings cannot reduce
the risk involved in using the product, but can enable a person to avoid or
minimize those risks by not using the product or by using less of it. 19
Because warning users of the intrinsic hazards of a product is so important to
making informed choices, many jurisdictions, including the Philippines,
recognize the failure to disclose these risks as a form of false advertising.
Under Article 110 of the Consumer Act, for example, whether an
advertisement is “false, deceptive or misleading” must take into account “the
extent to which the advertisement fails to reveal material facts in the light of
[its representations about the product], or material facts with respects to
consequences which may result” from using the product in the customary
manner. Similarly, §6.8 (Prohibited Acts) of Department Administrative
Order Number 2, which defines the manufacturer responsibilities and
liabilities with respect to products subject to mandatory certification,
expressly prohibits the “[g]iving of false or misleading data/information,
misrepresenting a material and substantial fact; or willfully concealing a
material data or fact” about a product.20
17 J. Edgardo P. Cruz, Consumer
Protection: Beyond Lip Service, available on the Court of Appeals
website at http://ca.judiciary.gov.ph/index.php?action=mnuactual _contents&ap=j7080 (last
accessed August 16, 2018).
18 BRUCE L. OTTLEY ET AL., UNDERSTANDING PRODUCTS LIABILITY LAW §7.01 [A] (LexisNexis/Matthew Bender, 2013).
19 Richard W. Wright, The Principles of Product Liability, in Symposium, Products Liability:
Litigation Trends on the 10th Anniversary of the Third Restatement, 26 Rev. Litig. 1067, (2007),
available online at: http://scholarship.kentlaw.iit.edu/fac_schol/719.
20 Department Administrative Order No. 2, Series of 2002, Defining the Responsibilities and
Liabilities of Manufacturers, Importers, Traders, Wholesalers, Distributors, Retailers and or their