SMOKE AND FUMES
23
B OX 3
Prior Petroleum Industry Pollution Events Reveal a Pattern of Denial and Obfuscation
© realworkhard/Pixabay
Oil industry executives and their allies have repeatedly
dismissed allegations that the industry misled the public on
climate change and climate science as baseless conspiracy
theories. As the foregoing discussion demonstrates, however,
the available documentary evidence tells a different story,
suggesting a clear pattern of investigation, concealment, and
obfuscation on the part of major companies and industry
groups. Oil industry engagement in similar patterns of
conduct—discovery, investigation, concealment, obfuscation—
often spanning decades, has been extensively documented
across an array of public health and environmental issues,
including lead,189 smog,190 vinyl chloride,191 and benzene,192
among others.
The documented history of industry engagement on these
issues, including efforts to suppress or undermine relevant
science, the targeting of scientists for personal and professional
attack, and the use of advertising, editorials, and other tools to
encourage consumer skepticism about the need for action, is
relevant to assessing the industry’s potential conduct on
climate change in light of the available evidence.
The complex and long-hidden history of the oil industry’s
engagement with the tobacco industry provides additional
insight into these recurring patterns of conduct. This history
and relevant documentation, drawn from the 16 million industry
documents of The Tobacco Archive, are discussed extensively
elsewhere.193 The example of the industries’ intersection in the
work of Theodor Sterling is instructive.
From the 1960s into the 1980s, Dr. Theodor Sterling was
among the scientists most heavily relied upon and heavily
valued by the tobacco industry.194 Sterling was not a medical
doctor but a mathematician and computer scientist, whose
work focused on issues of study design and epidemiological
proof. More specifically, Sterling argued that it was nearly
impossible to prove through epidemiological data that a
particular pollutant was the cause of a specific disease.
Sterling’s value to the industry lay not in his expertise in
identifying the causes of cancer, therefore, but in his arguments
that these causes were nearly impossible to prove in most
cases—that no matter the amount of data or modeling, there
was always room for uncertainty and doubt. Sterling pioneered
these strategies in the early 1960s, while working on questions
of lead exposure, including on behalf of Ethyl Corporation, a
joint venture co-owned by General Motors and Standard Oil of
New Jersey (now ExxonMobil).195
In 1968, Sterling prepared a report on the “Feasibility” and
appropriate mechanisms for reviewing public health research
related to smoking and resolving the competing views of public
health and tobacco industry experts on these issues.196 He
recommended to that the industry advocate for “a permanent
commission…for the purpose of establishing a consensus on the
results of various studies and what they mean.”197 Industry
records indicate that Sterling’s recommendation arose in large
part due to the contributions of Robert Eckardt, a member of
the study advisory committee and Medical Director of Esso
Research (now ExxonMobil).198 Eckardt was a member of the
petroleum industry’s Air Pollution Research Advisory
Committee (APRAC), upon which the recommended
commission was based.199 Later, a 1975 cigarette industry
document would recount how the petroleum industry used the
APRAC, an ostensibly neutral body with government
participation, to “launder” research that made its products
seem safe when they were not.200
While the behavior of the petroleum industry in relation to
lead, smog, vinyl chloride, and benzene does not directly
implicate its liability for climate change, it does reveal a pattern.
We know that Theodor Sterling, whose academic work
supported the cigarette industry through three decades,
worked with oil industry interests on questions of lead
pollution, doing research that would be used to defend lead in
gasoline. We also know that when Sterling made
recommendations after a feasibility study for the cigarette
companies, he based those recommendations on a model
developed by petroleum companies—a model the cigarette
companies would later acknowledge as effective in legitimizing
shoddy, industry-favoring research.
We also know, directly, that the Smoke and Fumes
Committee of the American Petroleum Institute was designed
deliberately to affect regulation, and that we have one personal
account of the methods by which the industry would use
seemingly independent research institutes to produce favorable
science. It should not be surprising that the cigarette industry
also contracted extensively with Stanford Research Institute.201
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