58 Discourse and Rape
A participant in a conversation may fail to fulfil a maxim
in various ways (Grice 1975, 49). S/He may violate a maxim that
s/he may be liable to mislead, s/he or opt out from the operation
both of the maxim and the CP. S/He may be faced by a clash (fulfil
one maxim and violate the other), or s/he may flout or blatantly
fail to fulfil a maxim. Flouting a maxim means the maxim is
being exploited. The CP and its maxims are not designed for
ethnographic observations; instead, they serve as default settings or
presumptions (Bach and Harnish 1979 in Horn 2004, 8). A speaker,
who observes CP and its maxims as default and also expects her/
his hearer to observe them, can expect the hearer to recognize the
apparent violation of the maxims as a source of contextual inference.
The hearer is thus expected to perform the appropriate contextual
adjustment. However, it is not just the presumption of cooperation
that gives rise to implicatures or inferences, for the inferences drawn
depend on assumed knowledge within the local context or within
the culture or world knowledge. Thus, the cooperative principle
must be supplemented by contextual information and background
knowledge in the process of calculating conversational implicatures.
According to Sadock (2004, 58), Grice’s articles on
implicatures have a profound influence on speech act theory. Grice
posited that ordinary communication happens not directly by means
of convention, but in the speaker’s manifesting of certain intentions
and having her/his hearer recognize these intentions. Grice’s
framework also emphasizes how various maxims of cooperative
behaviour are exploited by speakers to make sure that the speaker’s
intentions in uttering words under particular circumstances are
recognized. The speaker’s intention in making the utterance and
recognition by the hearer of that intention plays an important role
in speech act theory.
The basic notion provided by speech act theory, developed
by John Austin (1962,) in “How to Do Things with Words” concerns
the performative nature of linguistic expressions. Austin posits that
certain types of verbs (performative verbs) have the capacity to
perform actions when uttered under appropriate circumstances. For
example, “I now pronounce you man and wife,” seems designed to
“do” something – “to wed,” rather than merely “to say” something.