When nude photographs are non-consensually dragged into the limelight: The case of Martha Keywords: nude photos in public domain; emotional harm; harm to reputation; invasion of privacy; Facebook; Twitter; Instagram; YouTube; Google; blogs; other social networks; abuser is unknown; reported to law enforcement; investigation initiated; dialogue with aggressor; public demand letter; reporting abuse to platform; platform takes action; sexual harassment The Story and the Violence Despite the success of the public letter, the perpatrators have not been found. Martha began her career in show business as a B-List actress in 1992, following which she was elected as a councilor in one of Metro Manila’s cities. A mother of five, Martha has two sisters who are also in the acting industry, and all three of them have been embroiled in various media controversies over the past two decades. In 2013, at the height of a very public family feud that played out on social media – Twitter, Instagram and Facebook – two semi-nude photographs of Martha, then 39 years old, appeared as an Instagram page. Adding insult to injury, her children were tagged in the photographs. She never suspected her family, though the media was quick to speculate otherwise. The photographs – one showing her right breast and another showing her legs spread wide open, exposing her black underwear – went viral online. A YouTube video containing the images was also created. There was a huge public outcry in which Martha was blamed for posing provocatively. She was chastised for behaving in a manner that was ‘unbecoming’ of a public official. One online comment read, “She is a public figure … (in) the first place she shouldn’t be doing that crazy thing…live with it. There is nothing you can do.” During the ordeal, Martha was very private about her feelings. It turned out she was deeply concerned about her children, who, as active users of social media, would no doubt have come across the slander being written about their mother. Well known in her community, Martha also began to have anxiety attacks in public spaces, so she tried to stay home as much as she could. It’s evident that Martha’s experience of this highly-visible invasion of her privacy was a traumatic one. 28 <End Violence: Women’s Rights and Safety Online>