balance in the distribution of essential products and services and in the strengthening of the domestic base for export activities; conceptualize, monitor, and evaluate programs, plans and projects intended to create awareness of domestic marketing opportunities for new projects, new technologies and investments; and (3) Provide product identification, research, and development services to the private sector; conduct seminars and workshops on product design and development; set up design exhibitions; publish product design related materials; and conduct continuing research on product and product packaging design trends and processing technologies. SEC. 13. Industry Development and Investment Promotion Division. - This Division shall have the following functions: (1) Plans, coordinate the preparation of short, medium and long-term industry plans as well as promote investments in the region in accordance with national policies and priorities, in coordination with relevant offices and agencies; (2) Strengthen business sector, chamber of commerce and industries and facilitate the holding of annual business congresses; and (3) Prepare industry profiles, resource mapping and conduct research on priority industries of the Autonomous Regional Government. SEC. 14. The Planning and Monitoring Unit shall develop operating plans, programs and projects of the Department; evaluate the cost-effectiveness of various projects and activities of the Department; coordinate the updating of the Department‟s operating plans in response to relevant environment changes; review the Department‟s performance standards and targets previously established; Chapter 5 Provincial Trade and Industry Offices (PTIOs) SEC. 15. Provincial Trade and Industry Offices (PTIOs). - The Department shall operate and maintain a Provincial Trade and Industry Office in each of the provinces of the region. It shall be headed by a Provincial Trade and Industry Officer (PTIO) with a rank equivalent to a Director II and shall perform the following functions: (1) Implement laws, policies, plans, programs, rules and regulations of the Department in their respective area of jurisdiction; (2) Provide economical, efficient and effective service to the people; (3) Coordinate with the provincial/city offices of other departments, bureaus, agencies, and local government units; and (4) Perform such other functions as may be provided by law. 162