Domingo-Cabarrubias 77
service industry, has in recent years generated many “high value” but
short term jobs for young, English-speaking Filipino women who
work night shifts at great expense to their health, family and social
life.
Global Outsourcing and the Continuing Feminization of
Labor
Research on call centers in Ireland, the Netherlands, and
United Kingdom has indicated that women make up the majority
of call center workers (Belt et al. 2002). This is consistent with the
trend in Philippine call centers (see Cabrera-Balleza 2005 and Pineda
Ofreneo 2005). This trend continues what has been referred to as
the “worldwide feminization of the labor force and employment”
(Pineda-Ofreneo 2005 citing ILO 2004 World Commission
Report).
Belt et al. (2002) examined the relationship between the
feminization of the labor market and the demand for stereotypical
feminine qualities and social skills in service-based economy,
specifically in call centers. Observing that the general shift from
manufacturing towards the services in recent years was accompanied
by a considerable increase in women participating in the labor
market, they cited the observations of a number of authors (Belt et
al. citing Adkins 1995; McDowell 1998; Woodfield 1998; Bradley et
al. 2000), that female labor power is increasingly in demand in part
because women are believed to naturally possess in abundance many
of the social skills required by employers in service-based economy,
especially in the so-called “interactive service occupations,” in which
the central emphasis is upon face-to-face or voice-to-voice contact
with people. They posited that call centers are good sites in which to
explore questions on how “feminine” social skills are being used by
employers in the service industries, and to what extent these skills
are valued, acknowledged and rewarded. This is so not only because
women make up the majority of employees in the industry, but
also because it has been claimed by employers that women are more
suited to the work than men because they are more likely to possess
the appropriate social skills, particularly the ability to “smile down