Domingo-Cabarrubias 89
interviewed by Aldea et al. mentioned that she could not laugh,
she had to restrain her anger, and she could not show her emotions
because she had to attend to 100 calls in a day and 500 calls in a
week.
All these can lead to stress and burnout, which can manifest
not only within the workplace but in personal relationships as well.
Stress brought about by constantly dealing with irate customers can
lead to depersonalization and ultimately, to emotional exhaustion
(Sharma & Lohumi 2010).
One of the biggest challenges for them is to remain resilient
in face of anger and hostility of customers. This may lead
to depersonalization which is characterized by a detached
and emotional callousness. A worker in this phase will
take a cool, distant attitude towards work and customers.
Depersonalization is a stage where worker protects self from
the onslaught of stress by "zooming out" emotionally and
start treating customers impersonally. Depersonalization
ultimately leads to diminished personal accomplishment
and high levels of emotional exhaustion is characterized as
viewing coworkers and clients as objects, instead of human
beings. Derry and Kinnie (2002) found that routine work
of call handlers in BPO centers is associated with emotional
exhaustion which means lack of energy and feeling that one's
emotional resources have been used up and these workers
finally become detached, cynical and callous, and their sense
of personal accomplishment diminishes. (Sharma & Lohumi
2010, 46)
These tendencies may have an effect on the working
women’s family and personal lives. Job-related stress and burnout
may have implications on the traditional character which has come
to be expected of women, that of being caring and nurturing.
Additionally, call center work may create a distinctive pattern and
lifestyle among the employees. As observed by Dizon et al. (2010),
young adults in call centers who do night shift develop a distinct
pattern of routines compared to those in regular day jobs. Ofreneo
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