CEDAW/C/PHI/5-6 to protect and promote their well-being by enhancing their overall development, taking into account their needs in the development of education, cultural, recreational policies and programs. It requires each broadcasting network to allot a minimum of 15 percent of daily total airtime for child-friendly shows. It also created the Children’s Television Council, which is tasked to formulate plans and policies towards high quality locally produced children’s television programming. Another law, RA 8296 of 1997, declares every second Sunday of December as National Children’s Broadcasting Day and requires television and radio stations nationwide to allocate three hours airtime for children’s programs. Meanwhile, Department Order 22 series of 1998 of the social welfare department prescribes guidelines for the media coverage of victims of abuse and exploitation, whether children, women or other disadvantaged sectors. 165. Promoting shared and gender-fair parenting. RA 8980 (Early Childhood Care and Development [ECCD] Act of 2000) promulgates a comprehensive policy and a national system for ECCD. It promotes the active involvement of parents and communities in providing the full range of health, nutrition, early education and social services programs to meet the basic needs of young children from birth to age six for their optimum growth and development. The implementation of this system is the responsibility of the national government, local governments, NGOs and private organizations. With the enactment and implementation of this law, raising a child is no longer solely the responsibility of mothers. The community, national and local government and other institutions are now assisting in providing for the basic holistic needs of young children. 166. The education, social welfare and tourism departments coordinated their efforts in mobilizing media in the campaign to promote and protect the rights of children. The social welfare department developed and disseminated appropriate materials for media use, and convened a forum on the portrayal of girl children in media during the Girl Child Week celebrations. In 1999, it also implemented street children rescue programs in 17 cities and municipalities in the National Capital Region, saving 726 street children and 19 street families who were then placed temporarily in centers managed by the department and its NGO partners. This project also provided 1,800 children with educational assistance. 167. The National Youth Commission organized a "Youthspeak" to reach a covenant with media practitioners to develop a more responsive media environment reflective of the youth’s visions and aspirations and supportive of their well-being. Youthspeak reached over 100 students and youth leaders and media practitioners. The National Youth Commission also formed the Bantay Cinema Youth Network to serve as monitoring team in various localities. 168. Networking and advocacy among media practitioners in academe, government and private sector have begun making media more responsive to the country’s development needs, women issues and gender concerns. They aimed to raise public consciousness and understanding of women’s issues to such a level that people could be mobilized to take positive action to address the stereotyped and negative portrayal of women and girls in media. Examples of these efforts are: a. Dialogues and fora with women media practitioners from government, the private media and NGOs that were initiated by NCRFW to improve the coverage of women issues in the media; 56