Domingo-Cabarrubias 81
employees experienced considerable job strain (Deery et al. 2010).
Customer queries and complaints tended to peak after invoices were
dispatched and special offers on telephonic and internet products
often coincided with higher call volumes. Moreover, the company’s
range of products and services changed rapidly, pricing policies were
regularly revised and information systems were constantly upgraded.
New information had to be read and absorbed rapidly to ensure a
high standard of customer service.
Similarly, investigation on Indian call center labor process
by Taylor and Bain (2005) revealed that agents experienced
pressure due to extreme monitoring of their performance. Service
Level Agreements (SLAs) based on contracts between third-party
providers and clients prescribe quantitative measures (including
call volumes, abandonment rates, call-handling times) and specific
qualitative criteria. Both forms are strictly enforced in India - for
example, contractual requirements dictate that agents adhere rigidly
to scripts. Agents experience this as demanding, pressurized and
frequently stressful.
Pico (2006) has also earlier asserted that the monitoring for
high service quality coupled with the pressure to attain high output
targets have been identified as source of stress and high levels of
dissatisfaction among employees.
While women and men workers may be similarly affected by
the same stringent monitoring, it is important to note here Belt et
al.’s observation that the work was least routinized, and monitoring
and control practices least stringently used in the technical support
roles in the computer sevices call centers, where males made up
majority of employees. Besides, women tend to be doubly affected
by stress due to her other burdens at home.
Taylor and Bain (2005) also cite temperature and
environmental conditions among the concerns of call center
workers. Buildings are sealed and temperature, air conditioning
and humidity are controlled. This same situation is experienced by
Filipino call center workers. Ofreneo at al. (2007) described the
weather conditions in the call center as “very cold inside but hot
outside,” adding that this deadly combination produces all kinds
of health and safety problems, such as voice problems (dry, itchy