Shell previously acknowledged that it bears responsibility for the energy transition l l “Shell is playing a major part in the move from oil and gas, and now we’re planting the seeds of renewable energy with Shell International Renewables, a new business committed to making renewable energy viable.” - Shell advertorial in the Financial Times 1999 “We recognise that our response to climate change means more than reducing our own emissions. A shift to lower carbon-emitting energy products is also needed, so the rapid rise in energy use does not bring an equally big increase in GHG emissions.” – The Shell report 2004